How We Overestimate the Reach and Influence of Social Media Tools The “Viewers Distortion Syndrome” is a term developed by Robert Bacal to describe the situation where the number of viewers, or communication recipients is drastically OVER-ESTIMATED. It works like this. Let’s say you own a website and you count how many unique people view…
Category: Articles
Exploring the Satir Modes: Understanding Communication Dynamics for Healthy Relationships
Introduction: Communication is the cornerstone of human interaction, shaping the dynamics of relationships, whether personal or professional. Virginia Satir, a renowned family therapist, introduced the concept of Satir Modes, offering a framework to comprehend various communication patterns and their impact on relationships. In this essay, we delve into the Satir Modes, exploring their characteristics, effects,…
The MAIN Difference For Writing On Social Media
Social Media Readers Want To “Get To Know You? What’s The Main Difference Between Writing For Print, and Writing For Major Social Media Platforms? The biggest difference between the more formal writing one reads in newspapers (or used to) and writing on social media platforms is that readers want to feel they know you. If…
Navigating the Divide: Writing for Social Media versus Writing for Print
Introduction In the modern landscape of communication, the realms of social media and print media stand as two formidable pillars. Each possesses its own unique set of conventions, audiences, and purposes. Writing for these distinct platforms requires an understanding of their disparities, as well as the nuances that distinguish effective communication within each domain. This…
Producing Hassle-Hunters – Every Employee A Quality Specialist
Want Employee “Engagement”? Start With Hassle Hunting, A Value Added Process Contrary to what many executives think, the information essential to improved productivity and efficiency does not reside in the executive suite, but in the minds of the people who actually do the work and interact with the customers. The theme of this is simple….
Credibility: Knowing The Difference Between “Understanding From The Outside” and Understanding From The Inside
Communicating Credibly Understanding From The Inside – Understanding From The Outside We all think we know how government works. I thought that, at least until I joined the government as an organizational and development consultant some years ago. I’d always had an interest in politics, being reasonably educated. However, I quickly realized that my first…