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Top : Written Word and Relationships : Page 4
Improve your relationships by changing how you communication, and the words and phrases you use.

Communicate better for better relationships

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  • An Easy Way to Make Emails More Personal

    By Nick Usborne - Adding a personal touch to any email helps. It helps connect with your readers and, yes, helps increase response rates. When I make a blanket statement like that, people tend to come back to me with a 'That depends...' kind of response. Well, maybe it does. But I have yet to find an audience that wouldn't respond well to a more personal tone in the emails they receive. (Added: 28-Jan-2004 Hits: 323 )

  • 3 Steps to Great Copy

    By Nick Usborne - Nothing irritates me more than being told that there are %u201C3 Secrets%u201D to great copy. Worst still are those marketing promises that say something like, %u201C3 Secrets that the copy gurus don%u2019t want you to know.%u201D (Added: 28-Jan-2004 Hits: 301 )

  • Written Words - The Last, Best Way To Differentiate Yourself Online

    By Nick Usborne - A little while back I spoke at the Clickz b2c e-mail conference. Andy Bourland had asked me to speak about copywriting online. As I prepared the talk - and then gave it - I was delighted to find that a lot of people in the audience really wanted to hear about how to write online. I guess writing is a subject that doesn't crop up too often at conferences. Why not? Because writing is not one of the sexy things that happens online. Programming is sexy. Online design is sexy. The technology behind e-mail and e-commerce is sexy. (Added: 28-Jan-2004 Hits: 331 )

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Write Better (4)
How you write affects how others see you. Articles on the mechanics of writing, including grammer, syntax, word choice.

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