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Getting Along With Almost Anyone
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Company Emails Can Have a Personal Voice
By
Nick Usborne
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Customers and prospects respond well to a personal, human voice in the emails we send out. A key element in any personal email is to have it signed by an individual, not by the company name, or the title of some internal 'team'.
(Added:
28-Jan-2004
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298
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The Art Of Being Human
By
Nick Usborne
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This isn%u2019t the first time I have written about the benefits of inserting a human voice or presence into your online communications. But I make no excuse for writing about this again.
Site visitors crave the sense that someone is there, within and behind your Web pages, your emails and newsletters.
(Added:
28-Jan-2004
Hits:
343
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What Are You Trying to Say?
By
Nick Usborne
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Find a passage of poorly written copy, and chances are you will have found a copywriter who never figured out what it was that he or she was trying to say.
Whenever I have trouble with some copy, I stop, sit back and then write at the very top of the page...
(Added:
28-Jan-2004
Hits:
326
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Show a Little Character
By
Nick Usborne
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There's a small problem online.
An over-abundance of boring writing.
Boring writing in emails. Boring writing on Web sites. Excruciatingly self-indulgent and boring writing in Web logs. Boring newsletters.
You get the idea.
(Added:
28-Jan-2004
Hits:
297
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Business E-mail Writing
By
n/a
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Writing business e-mails - a handout for ESL and EFL students
A business woman's analysis of how business emails differ from business letters.
Eileen Trotta describing her experience at Metropolitan Life Insurance during the 1990's.
Typically, there were differences in style from paper to email. Business emails were a little less formal than a paper letter or even an attached Word document sent via email, fewer font changes and that sort of thing. Most of the differences were practical. When we sent out paper to a large group, there was usually a distribution list and you could see who else got the same thing.
(Added:
28-Jan-2004
Hits:
236
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- How you write affects how others see you. Articles on the mechanics of writing, including grammer, syntax, word choice.
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