Written Word and Relationships Learn About Written Word and Relationships

Basic Psychological Features of E-Mail Communication
By John Suler, Ph. D. - E-mail may be the most important, unique method for communicating and developing relationships since the telephone. First of all, it is easy to use. People also find it familiar and safe because it is similar in many respects to writing letters -- minus the annoyances of addressing envelopes, licking stamps, and trips to the mail box. Of all the methods for developing relationships on the internet, it is the most common -- and perhaps the most powerful. (Added: 28-Jan-2004 Hits: 156 )

Pay Attention to The Closing Lines of Your Emails
By Nick Usborne - When it comes to writing emails to our customers and prospects, we pay a great deal of attention to the subject lines and the opening lines of the inside text. It's that first impression that gets us thinking. After all, there's no point in writing a killer second paragraph if nobody gets that far. (Added: 28-Jan-2004 Hits: 305 )

Focus on WHAT You're Trying to Say
By Nick Usborne - "If you could give me only one piece of advice, what would it be?" I was asked this question by an aspiring young copywriter the other day, and I didn't hesitate with my answer. "Focus all your energy on figuring out WHAT to say. Get that right and everything else will fall into place." (Added: 28-Jan-2004 Hits: 194 )

The Showdown between In-Person and Cyberspace Relationships: Words and Listening
By John Suler, Ph.D. - A powerful way that people connect to each other is through words. In the beginning, CSR relied mostly on language conveyed through typed text - mostly e-mail and newsgroups posts. Even today, typed-text accounts for a very large majority of communication over the Internet. There are at least three distinct advantages of these text-mediated relationships over IPR. (Added: 28-Jan-2004 Hits: 321 )

Company Emails Can Have a Personal Voice
By Nick Usborne - Customers and prospects respond well to a personal, human voice in the emails we send out. A key element in any personal email is to have it signed by an individual, not by the company name, or the title of some internal 'team'. (Added: 28-Jan-2004 Hits: 255 )