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Making Sure the Customer Is Always Right
By
Tad Leahy
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Activity-based management provides valuable information about customers that can increase your leverage in negotiations, reduce the costs of customer service and increase profitability.
(Added:
21-Apr-2001
Hits:
397
)
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She Reads Customers' Minds
By
Ron Lieber
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Alissa Kozuh of Nordstrom.com tries to understand what customers are looking for by analyzing the words they type into the site's search engine -- all 45,000 of them.
(Added:
21-Apr-2001
Hits:
328
)
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Keep Customers Coming Back - October 1999
By
Stewart McKie
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When departments fail to share crucial customer data, they leave a negative impression that can damage long-term sales. Customer relationship management software gives employees who deal directly with customers access to the information they need.
(Added:
21-Apr-2001
Hits:
406
)
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Success One Account At a Time
By
NA
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Account development is driven by improvement in customer loyalty. But it's still good for your bottom line.
(Added:
21-Apr-2001
Hits:
497
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Customer Relationship Mismanagement
By
Kim McPherson
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As many of you know, the wall between customer service and marketing is very, very thin. Especially when you're doing business online.
(Added:
21-Apr-2001
Hits:
314
)
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